How to earn, extend, and renew Southwest's most powerful benefit.
Max Craig's full talk deck from FTU Dallas 2026. The same slides he's presenting live —
yours to download, keep, and reference long after the session is over.
When to earn the pass — timing IS everything.
How to keep it longer — it's a long game.
How to renew without starting over — perpetuity can be better and less stressful.
A-List and A-List Preferred status — it's either fly or buy.
3yrRinse-and-repeat renewal cycle
5Strategy archetypes, one fits you
135kPoints to earn the pass
What's inside the deck
The Companion Pass is a multi-year strategy. Not a one-time win.
Most people earn the pass without thinking about what comes next. The deck walks
through the Companion Pass clock, the five strategy archetypes, the three-year rinse-and-repeat that keeps the
pass rolling, and the A-List math that decides whether you fly or buy your status.
01 · THE CLOCK
When to earn the pass
The pass is valid for the year you earn it plus the entire following year. Earn in January vs. November —
same expiration, very different value. Card bonuses also reset every 24 months from the bonus date, not the
approval date.
02 · ARCHETYPES
Five strategies, one fits you
Card bonus chaser, frequent flier, hotel program optimizer, networker, or high roller. Each archetype has a
different earning path — and a different way to protect card slots for what comes next.
03 · RINSE & REPEAT
The three-year cycle
Year one: earn with two cards and early-year SUBs. Year two: hit 135k with one card to extend through year
three. Year three: enjoy. Then repeat — or alternate with a Player Two so the household always has a pass.
04 · STATUS
A-List & A-List Preferred
20 vs. 40 qualifying flights. 35K vs. 70K TQPs. The fly-or-buy math — including how to hit Preferred for
~$1,560 in cheap flights instead of $140K in credit-card spend.